Key visitor and exhibitor feedback 2017

18 – 20 August 2017
ASB Showgrounds

Total visitors: 14,366
Estimated total spend: $7.3million
Average spend per visitor: $504.29
Total exhibitors: 233 

Visitor feedback

  • 96% purchased products at the show
  • 75% spent over $100
  • 72% were satisfied with the show in 2017
  • 74% met their visiting objectives
  • 52% will return next year
  • 71% will make a purchase after seeing a product at the show
  • 86% said the show offered above average or excellent value for money
  • Visitors came from Auckland, Northland, Waikato, Bay of Plenty, Wellington and even the South Island!

Who were they?
(NOTE: SOME VISITORS FALL INTO MORE THAN ONE CATEGORY)

  • 44% expectant parents
  • 34% first-time expectant parents
  • 29% parents of children aged 0–12 months
  • 11% parents of children aged 1–2 years
  • 5% parents of children aged 3–4 years
  • 3% parents of children aged 5–7 years
  • 2% parents of children aged 8–12 years
  • 6% Grandparents
  • 12% parents of 2 or more children

Post-show report

 

 

Each year we survey visitors and exhibitors at the show. We also measure and report statistics from marketing, public relations, and website activity. If you want to find out more about the who, what, when, and why of the show, please contact us for the complete 2017 post-show report.

Contact us for the 2017 post show report


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