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Key stats from recent shows

Auckland

28 - 31 July 2016
ASB Showgrounds

Total stands: 286
Total visitors: 30,088
Estimated total spend: $5.2million
Average spend per visitor: $174
Average spend per VIP visitor: $264

 

Key visitor stats

  • 75% were aged 25–60 years
  • 43% had annual household incomes over $70,000 p.a.
  • 97% purchased products at the show
  • 58% spent over $100
  • 91% said their purchasing awareness was affected by the show
  • 64% spent between 3–6 hours at the show
  • 86% said they would be back next year

Wellington

20 - 22 May 2016
Westpac Stadium

Total stands: 128
Total visitors: 13,010
Estimated total spend:  $1,860,430
Average spend per visitor: $143

 

Key visitor stats

  • 78% were aged 25–60 years
  • 53% had annual household incomes over $70,000 p.a.
  • 96% purchased products at the show
  • 50% spent over $100
  • 89% said their purchasing awareness was affected by the show
  • 50% spent between 3–6 hours at the show
  • 80% said they would be back next year

Christchurch

8 - 10 April 2016
Horncastle Arena

Total stands: 123
Total visitors: 9,439
Total spend: $1,300,222
Average spend per visitor: $145

 

Key visitor stats

  • 77% were aged 25–60 years
  • 50% had annual household incomes over $70,000 p.a.
  • 95% purchased products at the show
  • 41% spent over $100
  • 92% said their purchasing awareness was affected by the show
  • 46% spent between 3–6 hours at the show
  • 89% said they would be back next year

Key visitor and exhibitor feedback 2016

Visitor feedback

  • 96% of visitors purchased products at the show
  • 83% of visitors said The Food Show offered good value
  • 79% of visitors rated the show as very good or excellent
  • 91% of visitors had their purchasing/awareness affected by the show
  • $159 was the average spend per visitor (CHC, WGL, AKL shows)

Exhibitor feedback

  • 78% of exhibitors met their objectives at the show
  • The average value of sales leads generated at the show was $14,280
  • The average value of actual sales made at the show was $5,253

Post-show report

 

Each year we survey visitors and exhibitors at The Food Shows in Christchurch, Wellington, and Auckland.

We also measure and report statistics from marketing, public relations, and website activity.

If you want to find out more about the who, what, when, and why of the show, download the 2016 post-show report.

 

Download the 2016 report


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