Why become an exhibitor at The Food Show?
The Food Show can attract more customers and generate more sales for your business than any other marketing platform.
1 – 3 May
30 Jul - 2 Aug
4 - 6 Sept
New Zealand’s national food and wine event
Every year, The Food Show connects hundreds of smart exhibitors with thousands of dedicated foodies in Auckland, Wellington, and Christchurch. The Food Show is playing a key role in the growing consumer trend towards buying fresh ingredients, trying new flavours from around the world, sourcing top recipes, and cooking at home for friends and family. Tap into this trend, book a stand with us today, and put your products top of mind with your target consumers.
Connect with big crowds
The show keeps top exhibitors returning year after year because it backs their commitment with smart advertising and PR campaigns that pull in big crowds of qualified prospects. Before they walk through the door, Food Show audiences are already committed to the experience, primed, and ready to buy.
Make more sales
Exhibitions are the only marketing medium that gets you face-to-face with so many qualified prospects at such a reasonable price. The Food Show gives literally thousands of potential customers the chance to see, taste, touch, and experience your products and services first-hand – that's priceless exposure.
Get more marketing value
The Food Show drives your marketing dollars further and produces measurable ROI by enabling you to generate sales leads, attract new customers, gather customer data, conduct market research, and ultimately drive more sales. Plus opportunities to network and track industry trends.
Promote your business online
The Food Show website attracts massive traffic around each show and is used all year round by potential visitors. As an exhibitor, you'll get your own profile page on the website, banner ads for your own website, and opportunities to post information to our Facebook, Twitter, Instagram, and exhibitor news pages.
Award-winning consumer show
The Food Show has been recognised as the best event overall in New Zealand. In 2008, 2009, and 2011, The Food Show won two top awards from the Exhibition & Event Association of Australasia (EEAA) – Best Consumer Show Under 10,000 m2 and Best New Zealand Show.
Harness the power of face-to-face marketing
One of the best ways to get your brand name on your customers' lips is to put your product in their mouths or in their hands. At The Food Show your customers can see, touch, and taste your products, and try out equipment first-hand. Plus your staff are on the spot to answer questions, offer deals, gather data, and make sales.
Get ready to do great business
Our exhibitors meet their business objectives at
The Food Show – they sample and sell products and services, educate their markets, position their companies, and build databases. The bottom line is: The Food Show makes companies grow like a soufflé in a hot oven.
Convert stand visitors into repeat business
Comprehensive marketing supports your investment
The Food Show utilises the full range of promotional options available – including TV, radio, print, outdoor, and online advertising – to refresh its audience year after year and support your investment. Carefully targeted PR and marketing activities are deployed in the lead-up to the show to achieve maximum visibility and generate 'buzz' in the marketplace. Send us media releases about your new products for potential inclusion in PR opportunities, including radio and magazines.
Online promotion extends your reach
Online promotion extends your reach
The Food Show website is our main portal for communicating with our large audiences of visitors and exhibitors. Crammed with information, it is heavily utilised by visitors before, during, and after the shows – and has been viewed by 141,000 unique visitors in 2014 (up 16% from 2013).
This state-of-the-art website is designed to provide more user-generated and other content that will make it even more 'sticky' during the rest of the year.
A cornerstone of our promotional programme every year is a carefully timed series of email newsletters sent to our growing visitor database.
Written with compelling information about the show and its many features, these newsletters are an excellent opportunity to promote your latest products, special deals, competitions, and more.
Send us your media releases for possible inclusion.
We use Facebook, Twitter, and Instagram to promote the shows and enable our smart exhibitors to communicate directly with our friends and followers. Our aim is to create New Zealand's largest online foodie community, enabling visitors, exhibitors, celebrity chefs, and ourselves to interact, share information, give and receive feedback, build bigger audiences for the shows, and promote your products and services.
The website and these social networking channels are essential online tools that will help build bigger audiences for the shows and ultimately promote your products and services.
What exhibitors say about the shows
“Waipara Hills were wine sponsors at The Food Show Christchurch 2013. The Masterclass, in particular, gave us a wonderful one-on-one experience with attendees; and our Winemaker enjoyed a good rapport with the chefs throughout the three days. We gained a high profile at the event and felt that it was very beneficial to our brand and helped communicate our key messages to a captive audience."
– Waipara Hills
"We had a great experience over the four days at The Food Show Auckland. It is great to interact with consumers that are interested in our product and be able to get valuable information from them that we previously did not know. As we rarely interact directly with consumers, it is good to keep in touch with their expectations and what improvements we can make."
– Taste of India
"The Food Show is a highlight in our calendar, we look forward to showcasing our new products to the people who come through. The show attracts a good bunch of foodies who are up for tasting new products and ideas. They are happy to chat and give feedback about the products on show, plus about their favourite Hellers products."
"The Food Show Auckland was beneficial in several ways to helping the growth of our small business. We made numerous industry contacts that have opened doors because of brief conversations at the show that otherwise would not have taken place."
– Real Good Brownies
We attract trade visitors too
The Food Show is not solely about consumers – our trade visitors are also highly important and much valued. As well as the many thousands of consumers who visit The Food Show, there's a prominent trade presence to further bolster your business. Key supermarket buyers and owners from all over the country attend each of The Food Shows.
We keep the shows fresh and dynamic year-on-year by providing new and relevant special features, special offers, and special experiences for visitors. Many of these vital show elements are open for sponsor engagement, so talk to us today about your promotional needs and we'll tailor a package to suit. Our current sponsorship packages include:
- Cooking Theatre – currently sponsored by Whirlpool
- Kitchen Feature
- Category Partners – such as Official Car Sponsor or Airline Sponsor
- Beverage Theatre
- VIP Experience
Tools and support
Everything you'll need to get prepared, maximise your opportunities at show, and promote your products and services.
Stand info and pricing
Choose from a range of stand options to suit your products and your budget.
Stats and reports
Essential facts and figures about the 2014 show, including the results of visitor and exhibitor surveys.
We've got all the contacts in the industry to design and set up an appealing, crowd-attracting stand.