Key visitor and exhibitor feedback 2016

19 – 21 August 2016
ASB Showgrounds

Total visitors: 14,339
Estimated total spend: $6,925,737
Average spend per visitor: $483
Total exhibitors: 234 

Visitor feedback

  • 95% purchased products at the show
  • 74% spent over $100
  • 87% said their purchasing awareness was affected by the show
  • 51% had household incomes over $70,000 p.a.
  • 71% rated the show above average or excellent
  • 78% said the show offered good value for money
  • 67% of visitors said they visited the website before the show
  • 68% of visitors rated the website above average or excellent

Who were they?
(NOTE: SOME VISITORS FALL INTO MORE THAN ONE CATEGORY)

  • 46% expectant parents
  • 78% first-time expectant parents
  • 34% parents of children aged 0–12 months
  • 18% parents of children aged 1–2 years
  • 8% parents of children aged 3–4 years
  • 6% parents of children aged 5–7 years
  • 5% parents of children aged 8–12 years
  • 8% Grandparents

Post-show report

 

 

Each year we survey visitors and exhibitors at the show. We also measure and report statistics from marketing, public relations, and website activity. If you want to find out more about the who, what, when, and why of the show, download the 2016 post-show report.

Download the 2016 post show report


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